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Google recently successfully acquired DoubleClick after receiving an approval from the European Union. As part of the DoubleClick deal, Google now owns SEO service provider Performics.

DoubleClick’s Performics offers search engine services that include “natural search solutions” such as indexation, content optimization and link building.

Performics has been offering both SEO & SEM services for quite a while now. However, with Google's acquisition, Google now via Performics is offering SEO services. Does this imply that Google is now charging internet users to use their services via Performics to get a boost in their search ranking? Isn't that a huge conflict of interest?

Google controls to much!

Google controls as much as it does only because it provides a useful service that most everyone uses. It didn't just come to control these things by magic. It came to control them by making money through providing valuable services. Nothing wrong with that.

Also, since Google has bought Performics, I doubt it will continue to cost users. Temporarily it does, but I imagine this will be changed soon. Google has done that several times with other things (see Urchin Software vs Google Analytics). I can see something like this being controlled in the Webmaster Tools center.

For anyone interested in the developments of this, Google's selling Performics.

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