New Google Analytics Interface Launches
Written By Mike on May. 8, 2007.
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It looks like Google's acquisition of MeasureMap finally paid off! It's been about 2 years since Google acquired Urchin and launched Google Analytics, and they finally took the wraps off their new interface today that I think is a huge step in the right direction.
<img src="http://9rules.com/articles/newdashboard.gif" alt="New Dashboard" />
Their new way of presenting data is no longer an antiquated applet, but is now a partial Flash animation that is controled via Ajax calls on the interface. The new bar chart is similar to the MeasureMap version but doesn't allow you to select ranges on the spot -- you have to use an HTML dropdown above, but it's still fantastic. It's great to be able to visualize your data in a manner that other stat packages have had for awhile.
<img align="center" src="http://9rules.com/articles/sparklines.gif" alt="Sparklines" />
Taking a cue from Edward Tufte, Analytics is now sporting sparkline infographics next to numbers to provide a better relationship between the current data and the previous trend. This is something I wish other stat packages would provide since it's so helpful.

RightOn
Written May. 8, 2007 / Report /
Looks like I have an excuse to start using them again. I HATED the old look.
Rich
Written May. 8, 2007 / Report /
Here's their blog entry on the launch.
I don't have the new interface yet, but it says it's rolling out over the net few weeks. Guess I'll have to wait. Still doesn't look like a mint-beater, though.
Abi
Written May. 8, 2007 / Report /
My office site has it, but my own site doesn't. Boo.
BinaryMoon
Written May. 8, 2007 / Report /
I have it and it's considerably better than the old version. I've always loved the information it has but using it has been a real pain in the back side but now it's a pleasure. Everything is so much cleaner and nicer to look at and the interface in general is easier to access. I'm very pleased with the changes.
joshawesome
Written May. 8, 2007 / Report /
Wow, that looks hawt! I haven't used Analytics in awhile, since I use Mint, and I've recently started using Reinvigorate as well. I might recommend it to some friends though, but I think they might just be satisfied with the new Automattic stats plugin.
Ozone42
Written May. 8, 2007 / Report /
Dang, they haven't activated the new version on mine yet :(
estarla
Written May. 8, 2007 / Report /
Oh interesting. I'll be checking back in my analytics account.
Michael
Written May. 8, 2007 / Report /
The wordpress.com solution is actually working out pretty well.
Mike
Written May. 8, 2007 / Report /
Man that's weird that only some people are able to see the new look... I logged in and it said "New Interface" right above the "View Reports" link. Sorry for the disappointment guys, I'm sure y'all will be able to see it soon.
estarla
Written May. 8, 2007 / Report /
Some points could ease my disappointment, Mike. (Apology accepted.)
WOW I'm greedy.
peroty
Written May. 8, 2007 / Report /
Finally! Now I can reconsider using it.
jackosh
Written May. 8, 2007 / Report /
looks real nice!
google tends top take the simple approach, but it used to be way too simple- it looked so bad!
I still prefer mint ;)
seanrox
Written May. 8, 2007 / Report /
@Mike: I also see the new interface. I think early adopters got rolled out first, then the other users are coming online every few hours or so.
What little I've poked around wit it, it's nice. Much easier to get the information I want without having to drill down for miles to find it.
JustinKistner
Written May. 8, 2007 / Report /
I'm not seeing the new UI :(
shadowsun7
Written May. 9, 2007 / Report /
They're upgrading slowly, account by account. ModernLife was lucky and got it early.
I want it to! Hate the old four way stat screen.
jchristopher
Written May. 9, 2007 / Report /
I'm still waiting for my interface to update -- I've read quite a bit about how things have changed and I can't wait to see what it's looking like.
joeylomanto
Written May. 9, 2007 / Report /
the google analytics is a great resource. i highly recommend it.
estarla
Written May. 9, 2007 / Report /
Mine haven't updated by this morning, either. *sits patiently*
(Aw thanks for the points, Mike!) :D
JW
Written May. 9, 2007 / Report /
The Google Analytics site states:
So, it seems like it could still take some time before everyon gets the new interface.
JW
Written May. 10, 2007 / Report /
It's only been available since yesterday, and my account already got upgraded! Woohoo!
The interface went through a complete remake, it used to be sluggish and old, and now it's a lot better. They use sparklines and fancy clear graphics, which I really like. The dashboard is also made customizable, and you can view the data in a lot more ways (in a table, a pie chart, a vertical bar chart, and a bar chart comparing with the average). The content is still the same though - you get the same information only through a new interface.
jlaakso
Written May. 12, 2007 / Report /
I got to see it today finally. I gotta say the change is hugely for the better. I actually liked the old one, too, but this is so much more useful... takes away a lot of needless legwork. Way to go guys.
At work I'd happily pay something for Analytics, I do wonder why they aren't charging anything for it.
cavemonkey50
Written May. 12, 2007 / Report /
I'm jealous of you guys. I'm still waiting for my account to switch over.